MOVE OVER, MILLENNIAL PINK: THERE'S A HOT NEW COLOR IN TOWN, AND IT'S QUITE DIFFERENT THAN THE BUBBLEGUM HUE THAT'S BEEN EVERYWHERE FOR THE LAST 12 MONTHS. PANTONE COLOR OF THE YEAR 2023 IS VIVA MAGENTA 18-1750, A BRIGHT, PUNCHY FUCHSIA-MEETS-RED THAT THE COMPANY DESCRIBES AS "BRAVE AND FEARLESS." AND, IF YOU ASK US, WE'RE ABOUT TO START SEEING IT EVERYWHERE—WEDDINGS INCLUDED.

PANTONE COLOR OF the YEAR 2023