Move over, millennial pink: There's a hot new color in town, and it's quite different than the bubblegum hue that's been everywhere for the last 12 months. Pantone Color of the Year 2023 is Viva Magenta 18-1750, a bright, punchy fuchsia-meets-red that the company describes as "brave and fearless." And, if you ask us, we're about to start seeing it everywhere—weddings included. Read below to check out some unique ways to implement this colour into your special day...
If you're ready to lean in and make Viva Magenta a focal point of your wedding's color palette, there's no better way to do it than with your reception florals.
If you want to wow guests, creating your own personalized dance floor, complete with the punchy hue, is a great place to start.
Pairing magenta linens with more neutral accents, like a rattan charger, can help create balance. For an extra pop of color, you can further bring Viva Magenta into your tablescapes with magenta-toned menu cards